No, we’re not kidding. In a recent effort to make high fashion more affordable, several mass-market retailers have teamed up with top designers to produce inexpensive, limited edition lines. Now, rumor has it that Giambattista Valli, a designer best known for his ultra-feminine cocktail couture, is next up to develop a capsule collection for Macy’s Impulse department.
Created for the young and fashion-forward, Impulse kicked off with a debut collection by London–based designer Kinder Aggugini in February. The series continued with a contribution by Matthew Williamson in April, and Karl Lagerfeld is set to launch his designs at Macy’s in September. While the partnership hasn’t yet been announced, sources at WWD say the Valli collection will be released in November as the fourth and final collaboration effort to draw excitement to the stylish Impulse department.
Assuming (and praying!) that the speculations are true, a new line of gorgeous and affordable Valli dresses will hit stores just in time for the winter season. So, if the collaboration even slightly resembles his most recent runway collection, we’re going to thank Macy’s in advance for allowing us to be the best dressed at all of our holiday parties this year.
—SAMANTHA MEUX
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