For all you fashion and Diet Coke lovers out there (like me!) this is some big (and pretty cool) news.
Seventy-seven year old Chanel designer Karl Lagerfeld has come up with his own haute couture spin on Diet Coke bottles. The limited edition packaging will feature Lagerfeld's signature silhouette and stray from Coca-Cola's standard red design color, instead incorporating a hot pink. Lagerfeld has been quoted saying, "... As everybody knows, I drink Diet Coke and nothing else, night and day."
The bottles are expected to hit shelves this June along with an accompanying advertising campaign that will feature models Coco Rocha, Heidi Mount and Jeneil Williams.
No comments:
Post a Comment